Election Signs
Posted by Drew Kyler on Thu, May 19, 2011 @ 12:10 PM
Election time is coming up and it’s never too early to think about ordering your election signs. Here in Modesto we’ll be electing a new Mayor and four new Council Members. Yard signs are a great way to get your name out to the general public. Unfortunately or fortunately, most voters vote based on name recognition more than they do based on the issues.
Typical election yard signs are made form a material called coroplast and are 18” tall and 24” wide. Coroplast is a fluted white material that resembles cardboard in nature. It is used in election signs because of it’s an inexpensive option that will last for several months when exposed to the elements. Also, coroplast is made in such a way that it will take graphics on both sides without issue. Some materials are only built to accept graphics on one side.
The most cost effective way to produce coroplast election signs is by screen printing them. Screen printing does have limitations, however. You can only screen print solid colors. That means your sign design will have to be all solid colors with no gradients. Also, the artwork cannot bleed to the edges of the signs. That means the sign needs a small white border all the way around the edges of the signs.
Screen printing is done by creating a screen for each color and applying the colored ink to the coroplast through the screens in layers. That said, the more colors you use in your design, the more the signs will cost. Also, single sided signs are less expensive than double sided signs.
There is a lot to consider when producing election signs. An eye catching sign design is important. Knowing how many you will need is another factor (the more you order, the cheaper the unit cost is). Also, choosing colors that are eye catching is important. Signs are a great tool in the process of getting elected and giving back to your community.